OnlyFans Sales: Marketing Psychology Tactics to Boost Sales

Estimated Reading Time: 2 min 27 sec

Out of the 180 million plus users on OnlyFans, how many subscribers have you successfully acquired? Maybe 77, 2873, hundreds of thousands, or millions. The numbers vary. But, is your cash flow resilient and consistent? If your OnlyFans sales are trickling in rather than consistently pouring in, it is time you consider whether you are using these marketing psychology tactics to boost your OnlyFans sales:

• Social Proofing Your OnlyFans Business

• Serving Emotion-Triggering Content

• Incorporating Urgency and Scarcity in Your Sales Campaigns

• Giving Back to Your Followers and Subscribers (Reciprocity)

• Priming Your Subscribers and Followers

• Making it All About Exclusivity

• Repositioning Your Competition

• Using the Foot-in-the-Door Technique

Why start implementing marketing psychology tactics in your sales campaigns? These tactics allow you to influence your subscribers’ and followers’ reactions to your campaigns. By knowing how you can use these tactics, you will effortlessly track and monitor your marketing campaigns because you know which tactic you were testing for each promotion strategy implemented.

Once you have clarity on the practicality of these marketing psychology tactics, you will have a set of expectations of how your current and prospective subscribers should behave. Having insights into your subscribers’ behaviors aids you create extremely effective marketing campaigns leading to more sales. Despite there being numerous marketing psychology tactics, you can use to boost your OnlyFans sales, these ones have a greater chance of increasing your Return on Investment (ROI) fast:

1. Social Proofing to Increase OnlyFans sales

When you are thinking of purchasing a product online, how do you decide whether to buy it or not? Going through customer reviews and product ratings makes the decision-making process easier. Why? You are programmed to trust and believe in what previous customers have to say about a product: that is social proofing.

Social proof refers to the impressions expressed by your social media followers or OnlyFans subscribers after viewing your content. Your followers or subscribers express their thoughts through comments, likes, and shares.

When your post has several likes, shares, and positive comments, many of the users who view the post for the first time are likely to subconsciously like, share, or leave a positive comment too. That is not to say that they may not have a contrary opinion. Some of them might leave negative comments but the chances of those negative reviews spoiling the broth are decreased by the sheer number of positive ones.

To build social proof on OnlyFans, request for likes, shares, and encourage your subscribers or followers to comment on your posts. Especially when you are live streaming on OnlyFans, request for likes because OnlyFans allows you to record live sessions and upload them instantly for subscribers who were not present to view your content. The likes would serve as social proof encouraging them purchase the recorded live feed, increasing OnlyFans sales. 

Aim to receive positive comments by creating content that serves your subscribers genuinely. Your content should solve a problem for the target subscribers or followers. By making the solution easy to digest and utilize, your subscribers or followers will express their appreciation through your comment section. Bear in mind that the comments you receive serve as reviews the same as when you are buying products online. So, the nature of the comments may affect OnlyFans sales positively or negatively. 

Testimonials are also a great way of solidifying your social proof and sustaining your OnlyFans sales. Request your top fans and followers to create short testimonial videos for your business. To incentivize them, you can offer them discounts on your exclusive content. Once you have the testimonials, include them within your video content, either at the begin or end. They help boost your subscribers’ trust and morale to spend more on your content, ultimately bring in more OnlyFans sales.

Collaborating with influencers is another great way to enhance your OnlyFans’ business social proof. Network with accomplished creators within your niche and send them proposals to help promote your content. Accomplished creators rake in millions from OnlyFans and have huge followings on social media. If you get one of them to give you a shout-out, their followers will check out your content, possibly increasing OnlyFans sales from those who pay for your content.

As social proof, make an effort to get accreditations or verifications on various social media platforms. Have you seen those blue ticks when promoting on Twitter? That is due to the account holder’s details being verified. Verifications indicate to your new social media followers that you are authentic, increasing the chances of them heading over to your OnlyFans page and subscribing to your content.

To reduce the chances of tarnishing your image, take time to respond to constructive negative criticism. It helps you improve your content creation strategies and to serve your subscribers better. Avoid responding to trolls because they may ruin your business reputation especially when you are creating “not safe for work” content.

2. Serving Emotion-Triggering Content

Your subscribers or followers can simply forget the information or scenes within your video or photo content, but they will never forget how the content made them feel. Emotions, both positive and negative, stick for a long time. Therefore, to increase sales, you must create content that triggers positive emotions.

Use the emotion wheel to determine which emotion you would love your subscribers or followers to feel when they view your content. The emotion wheel provides you with keywords demonstrating various emotions from the surface level to deeper descriptions. You should select your words carefully when coming up with OnlyFans content.

Other than incorporating emotion evoking words within your content, you should also use them when writing captions. Since OnlyFans locks out your prospective subscribers from viewing the actual content unless they pay, the captions you write serve as your salesmen. Alluring comments convert prospective subscribers to fans, possibly increasing OnlyFans sales.

Always color correct your content because colors affect human emotions differently. Different color shades affect your subscribers’ emotions. For example, yellow shades evoke optimism and happiness while red increases the energy and heart rate of the viewer.

You are required to take precaution when creating OnlyFans video content by checking the predominant color of your background and any other objects around you. Being cautious with the colors within your content creation environment helps you avoid evoking mixed emotions among your subscribers or viewers.

To evoke positive emotions among your subscribers, you should warmly engage with them. Set time aside to chat with your followers and listen to their requests. Fulfilling your subscribers’ requests without breaking your boundaries, makes them feel cared for and aids build a stronger bond between you and them.

Take the chance to trigger and create emotional moments by serving engaging content. For example, you can go live and play games with your subscribers. The more interesting the game the better. But, ensure the games or challenges you present to your subscribers align with the type of content you create. Playing games suited to your content niche makes the moment memorable for your subscribers.

Creating emotion-triggering content does not only apply to your regular posts but also to the ads you post on social media platforms. The ads should focus on the benefits that your subscribers stand to gain if they would consume your content rather than desperately begging them to spend on your content. Focusing on the benefits excites your target followers or subscribers making them eager to watch your content.

3. Incorporating Urgency and Scarcity in Your Sales Campaigns

Your sales campaigns all through social media, OnlyFans, and your website, if any, should reflect the sense that access to your content is scarce and for one to view your content, they should do it urgently or else they would miss out. The thought of missing out on a rare piece of content makes your subscribers curious, making them spend on your content at times without even second thinking.

To depict urgency and scarcity within your sales campaigns, use time countdowns within which access to your content expires. In case you have an email list of your subscribers, you can keep reminding them of the amount of time remaining before you block access to a specific piece of content.

You can also implement urgency and scarcity when sending pay-per-view content by offering an extra but time bound benefit. You cannot limit the pay-per-view messages opening time directly on OnlyFans, but you can create a pay-per-view message and lock premium content within it and send a follow up message informing the subscriber of a bonus they may receive if they pay to view the contents of the message within a specific period. To do this, you have to monitor the time manually but it is a worthwhile way to increase sales.

OnlyFans has the stories feature that allows you to share content that expires in 24hrs. You can use the stories section to promote your content because it helps you automate the urgency and scarcity technique rather than relying on manual monitoring.

Furthermore, OnlyFans capability to earn through stream gates presents you with a chance to make access to your content scarce. You can set an entry fee to your live session and inform your subscribers of an entry deadline you have set. Let them know that delaying to join the live session will lead to the attendee having to pay an extra charge. You would have to monitor the time limit manually because OnlyFans does not cater for this, but it increases the chances of you making more income from your loyal subscribers.

Using two OnlyFans pages, you can also implement the scarcity and urgency marketing tactic. The goal is to post incomplete enticing free content within your free OnlyFans page and direct the viewers of the content to your premium page to view the whole piece of content. But, inform the viewers that access to the full piece of content is limited. Limiting access to the complete version of the content makes your subscribers anxious and more curious, increasing the chances of you making sales.

Keep in mind that the goal of the scarcity and urgency marketing psychology tactic is to make your audience anxious about missing out on an exclusive piece of content. The anxiety pushes them to view or buy your content.

4. Reciprocity to Encourage OnlyFans Sales

How do you feel when your favorite store sends you an appreciation package? Thrilled that someone thought about you. Well, that is the same way your subscribers would feel if you start giving back to them. Without them, your business would not exist. Giving back to them sustains business continuity due to them feeling thought of and appreciated.

You do not have to give everyone a huge cut to show appreciation. A small but genuine gift from the heart shows the receiver that you do not just take but also know how to give. For example, you can send a portion of your subscribers free pay-per-view messages with content they can enjoy as a vote of thanks for them regularly subscribing to your content.

Avoid partiality when giving back. Reciprocate to both your top fans and those that do not contribute that much to your business. Showing appreciation to those who contribute less encourages them to keep viewing your content. You might never know; they might turn out to be your loyal subscribers simply because you recognized them.

View all the free content you post on other social media platforms to promote your content as a form of reciprocity. Therefore, ensure that the content is of high quality and solves a specific problem for your target audience. Providing quality problem-solving content for free boosts your authority and credibility, increasing the chances of you getting new subscribers.

When you are live streaming, you can increase the chances of reciprocity by giving free entry tickets to your subscribers. They are likely to respond back by tipping you generously. Despite the amount of tips you might collect, you can take the chance to request for more likes to enhance your business’ social proof. After all, Likes are free.

To melt the heart of your subscribers and influence them to give back to you without second-guessing, surprise them with free gifts. Surprises are heart warming and make your subscribers emotional leading to them thinking of how to show you more love. And, the best way for them to show you more love is by consuming more of your content ultimately boosting your sales.

5. Priming Your Subscribers and Followers to Sustain OnlyFans Sales

If you are a fan of the Apple Company, you must be familiar with their logo. Do you at times find yourself thinking of the company’s products when you see an apple or eat one? If you do, then you have experienced the effects of priming. Priming is a psychological way of associating your brand with a real world object or phenomenon that makes your customers remember your brand once they come across the object or phenomenon. 

Priming creates a mental space within your subscribers’ subconscious mind for your brand. This way, even when they are continuing with their daily routine, they may abruptly remember your brand and make time to view your content. 

To prime your subscribers, you can create a logo, memorable phrase, or have a recurring object within your background space. The logo, phrase or background object are meant to trigger remembrance subconsciously in case your subscriber goes through a life event that reminds them of either of the three aspects. 

You can also use colors to prime your subscribers. Select a specific color palette your subscribers can remember your content for. Use the color palette regularly to emblem your brand in your subscribers’ minds. Priming increases sales by increasing the chances of your subscribers coming back for more of your content rather than opting to watch other creators’ content despite them producing content for the same niche as yours. 

6. Making it All About Exclusivity 

OnlyFans enables you to sell exclusive content to your loyal fans. Its business model is completely based on content sales in that no one can be on the platform without providing their banking details. They take a 20% cut for every amount you earn. Therefore, the only way for you to sell is to always remind your subscribers and followers that the content you have put behind the paywalls is exclusive. 

Reminding your subscribers of the fact that they are the only ones consuming your content makes them feel important. It satisfies their ego of being able to afford your content and exclusively consume it.

You can create a sense of exclusivity throughout your socials, website, and OnlyFans pages by providing fragments of your content only. You should cherry pick fragments of your content and make them into GIFs (Graphics interchange Format). GIFs make your subscribers curious, pushing them to race to consume your content because they believe the only way to have more than the GIF is by paying for the locked content. 

If you decide to have a free OnlyFans page, avoid posting too many free videos or images because they may make your business lose exclusivity. Your subscribers might start requesting for more free content rather than spending on your premium content. 

To avoid the possibility of your business losing exclusivity due to having two OnlyFans pages, develop a premium one alongside the free one. Once in a while, post a free copy of the complete version of your paywalled content. But, never post the complete versions of your exclusive content on social media for free. Only post teasers of your free content and GIFS directing your prospective and current subscribers to your premium OnlyFans page. 

7. Repositioning Your Competition

There are over 1.5 million creators on OnlyFans competing for the attention of more than 180 million users. So, how do you ensure that your subscribers reserve a mental space for your content and consider spending on your content repeatedly? The trick is to reposition your competition. You do it by showing your subscribers what you represent. 

What you represent should distinguish you from the rest of the creators within your niche. For example, if you produce fitness content, you can decide to represent the hope for the heavy weight women gaining that petite, curvy, thick shape. It is a choice based on the audience you target with reference to the content you produce. 

Do you remember the PC vs Apple campaign? If not, you should reference it. It depicts how repositioning your competition works. The campaign represented Apple computers as trendy, inspired, and young and compared them to the boring PC computers. The campaign led to Apple being termed as an innovative company aiming to produce futuristic products. 

Learning how to reposition your competition allows you to situate your product in a highly competitive market and create a name for yourself. You should analyze the type of content you produce to determine what unique concept your content offers. Having a unique representation of your OnlyFans brand gives your subscribers fulfillment knowing that they share in what your content represents. 

8. Using the Foot-in-the-Door Technique to Get More OnlyFans sales

The Foot-in-the-Door technique requires that you give your current or prospective subscribers small commitments progressively to encourage them to invest in huge commitments. The technique indicates that once a subscriber invests in a small commitment, they are likely to invest in a bigger commitment without complaint. 

You can create two OnlyFans pages to implement the Foot-in-the-Door Technique. One of the pages should be a free subscription page and the other a premium page. Once a subscriber lands on your free OnlyFans page, subscribes, and watches your content, there are greater chances of him or her paying to view your content within the Premium page. 

Additionally, when creating OnlyFans campaigns, you can offer free trials or discounts on your content. Discounts and free trials are much easier to spend on encouraging subscribers to keep spending on your content. Eventually, you can start charging the subscribers more cash for your content and they are less likely to complain. 

The marketing psychology tactics detailed in this article will help you confidentially curate effective marketing and sales strategies for your OnlyFans business. Use the tactics to double, triple, and quadruple your OnlyFans sales.

In case you find it hard to implement these psychology-centered tactics to boost OnlyFans sales, consult Fandafia’s team of experts. They know the ins and outs of OnlyFans and have extensive knowledge of how these marketing psychology tactics work. Book your appointment today.